London born jewellery designer Lily McCallin founded FrillyByLily in 2006. Now based in her studio overlooking the river Lea, Lily spends her days designing and making fine jewellery collections and bespoke pieces using Perspex, gemstones, gold and silver.

Our portfolio of stockists includes Anthropologie and Urban Outfitters as well as a whole host of carefully selected independent boutiques. Recent press features include The Independent, Grazia and Cosmopolitan as well as a feature on BBC Radio.


What excites and inspires Lily most is rich colour. Vibrant gemstones play a central part in Lily’s work, as does light reflecting Perspex. She is driven to create clever ways to showcase colour; often sculpting precious metals to create different textures, finishes and settings.


FrillyByLily was born in 2006 when Lily developed a passion for collecting and reworking discarded vintage and costume jewellery into modern wearable items. For years she would give new life to odd and broken costume jewellery.

This hobby quickly became an obsession and a full time job and over time Lily developed a desire to create jewellery that she could design and make from scratch.


Lily attended silversmithing classes at Morley College, but most of Lily’s jewellery making skills are self taught. Plenty of blood, sweat and tears have gone into learning how to make jewellery the hard way.

Lily studied for her degree in Graphic Design at Falmouth College of Arts. She takes pride in using these skills for her branding, packaging and other printed material.

How the jewellery is made

We work in a variety of ways depending on what suits the design itself. The way each item is made should be clearly described in each item description. If it is not and you are curious, please drop us a line. Most of our works are made either by hand or with the use of 3D printing technology.

We then employ the specialist skills of casters and stone setters to reproduce our work in small batches.

Lily prefers the quality and aesthetic that hand-finished perfectionism brings, and her main priority is designing and producing quality jewellery that will stand the test of time.


FrillyByLily was born from a passion to create beautiful things that are made under fair working conditions and with sensitivity to the environment.

Fairtrade Gold.
We use Fairtrade Gold for all of our jewellery upon customer request and our future collections (new designs from September 2016) will be solely Fairtrade Gold.

Diamonds and Gemstones.
Our diamonds and gemstones are sourced from conscientious suppliers upon customer request and future collections (new designs from September 2016) will be based around a fully traceable diamond and gemstone supply chain.

Currently all of our jewellery is made using metals that are are 50% recycled on average. Customers can also request for their items to be made using 100% recycled gold and silver.

Carbon Footprint and Home Economy… As everything is manufactured and assembled in London and Birmingham, we are supporting our home economy and our carbon footprint is minimal.

FrillyByLily jewellery will never be ‘throw away’. We design and create heirlooms that are built to last generations. Sustainability will always be at the forefront of our minds.

Bespoke Jewellery Service

We always encourage customers to commission bespoke pieces and we take pride in providing customer service that is approachable and reliable.